Author: Bridget Richards

AI’s Rising Tide – Will You Navigate or Drift?

Reflecting on the presentation I did last week for my Southern Nevada SIORChapter and wanted to share a few things about AI in CRE. I get why people think this will pass. Every few years something shows up that is going to change the industry forever:blockchain, the metaverse, some new proptech platform that promises toautomate […]

The Visibility Gap in CRE — and Why We Built EBP to Close It

A few weeks ago, I saw a post from Archit Mehrotra that stopped me mid-scroll: “A founder’s personal brand is not a vanity project. It’s a recruitment tool, a fundraising asset, a sales channel, and a trust signal, all in one. In 2025, the founder IS part of the product.” I read it three times. […]

The Aesthetics of Reinvention

The Count of Monte Cristo has been on my reading list for years, it’s the kind of book you keep meaning to get to. When I finally picked it up, I was in a period of metamorphosis, and something about that timing was so apropos, a Winter arc if you will. Fair warning that some […]

Something Big Is Coming. I Don’t Think We’re Acting Like It.

I do not have time to write this. I have a pro forma open on one screen, a full development accounting history to audit, and a marketing deck for a $40M development in round 6 of edits on the third. My ringing phone has been outsourced to an AI assistant thankfully…I don’t get spam calls […]

Why Communication & Speed Still Win Deals

We keep noticing a strange and maddening dichotomy in our business. We have more technology than ever. More platforms, more tools, more “efficiency.” And yet somehow, deals are moving slower than they did years ago. There was a time when brokers picked up the phone and actually talked to each other. Go back even further […]

SMART Tech, HAPPY Clients

“It’s not just about getting words on a page. It’s about sounding like yourself at your best.” Thank you to the SIOR Foundation and Michael Hoban for the feature in Smart Tech, Happy Clients. 📄✨ We dove deep into how AI is leveling the playing field and why I believe “Master Prompt Development” is the […]

Smarter Deals, Sharper Insights

So cool to be featured in the SIOR Report – Smarter Deals, Sharper Insights: Predictive Analytics in Action, By: Michael Hoban. In the article, I spoke about how I’m integrating AI into my work as a broker and developer, but always through a relationship-first lens. For me, using LLM’s (Chat GPT, Grok, etc.) is more […]