Let’s talk about the marketing that actually moves deals, not the fluff that wins likes, because here’s the thing, Pretty doesn’t pay, strategy does. I’ve built pitch decks that closed multi-million dollar developments, and I’ve seen flyers so overdesigned, they practically screamed, “Please don’t take me seriously.” And here’s what I’ve learned after years in […]
The Count of Monte Cristo has been on my reading list for years, it’s the kind of book you keep meaning to get to. When I finally picked it up, I was in a period of metamorphosis, and something about that timing was so apropos, a Winter arc if you will. Fair warning that some […]
I do not have time to write this. I have a pro forma open on one screen, a full development accounting history to audit, and a marketing deck for a $40M development in round 6 of edits on the third. My ringing phone has been outsourced to an AI assistant thankfully…I don’t get spam calls […]
We keep noticing a strange and maddening dichotomy in our business. We have more technology than ever. More platforms, more tools, more “efficiency.” And yet somehow, deals are moving slower than they did years ago. There was a time when brokers picked up the phone and actually talked to each other. Go back even further […]
“It’s not just about getting words on a page. It’s about sounding like yourself at your best.” Thank you to the SIOR Foundation and Michael Hoban for the feature in Smart Tech, Happy Clients. 📄✨ We dove deep into how AI is leveling the playing field and why I believe “Master Prompt Development” is the […]
I’ve seen more business lost to bad branding than bad timing. And in commercial real estate, timing is everything – which tells you just how costly a weak brand can be. Here’s the truth: most brokers don’t actually have a brand:They have a logo, a LinkedIn headline, and maybe a tagline they came up with […]
For most of my career, I’ve been the person behind the curtain – the one making sure the lights came on, the music hit on cue, and the show went off without a hitch. Think Frank Sinatra. He was the star on stage, but somewhere behind him was someone connecting every dot – the one […]
So cool to be featured in the SIOR Report – Smarter Deals, Sharper Insights: Predictive Analytics in Action, By: Michael Hoban. In the article, I spoke about how I’m integrating AI into my work as a broker and developer, but always through a relationship-first lens. For me, using LLM’s (Chat GPT, Grok, etc.) is more […]