You can tell a lot about a person by how they handle a marketing emergency at 4:59 PM on a Friday. Me? I laugh first. Then I fix it faster than anyone thought possible. Because let’s be honest, there’s always something. 01 A missing logo. 02 A 300 DPI image uploaded at 72. 03 A […]
My business partner made the case for why this exists.Here’s what we actually built and why no two clients will ever get the same thing. If you read Bridget’s piece, you already understand the problem. The market has shifted. The decision makers are younger. Cold calling is over. AI is flattening the experience moat. And […]
Reflecting on the presentation I did last week for my Southern Nevada SIORChapter and wanted to share a few things about AI in CRE. I get why people think this will pass. Every few years something shows up that is going to change the industry forever:blockchain, the metaverse, some new proptech platform that promises toautomate […]
Let’s talk about the messy middle – the part no one posts about. The long nights, the tears in your car, the moment you realize that you are the only one left to figure it out. I’ve been there more times than I can count. But here’s the thing – I don’t believe in rock […]
A few weeks ago, I saw a post from Archit Mehrotra that stopped me mid-scroll: “A founder’s personal brand is not a vanity project. It’s a recruitment tool, a fundraising asset, a sales channel, and a trust signal, all in one. In 2025, the founder IS part of the product.” I read it three times. […]
Let’s talk about the marketing that actually moves deals, not the fluff that wins likes, because here’s the thing, Pretty doesn’t pay, strategy does. I’ve built pitch decks that closed multi-million dollar developments, and I’ve seen flyers so overdesigned, they practically screamed, “Please don’t take me seriously.” And here’s what I’ve learned after years in […]
The Count of Monte Cristo has been on my reading list for years, it’s the kind of book you keep meaning to get to. When I finally picked it up, I was in a period of metamorphosis, and something about that timing was so apropos, a Winter arc if you will. Fair warning that some […]
I do not have time to write this. I have a pro forma open on one screen, a full development accounting history to audit, and a marketing deck for a $40M development in round 6 of edits on the third. My ringing phone has been outsourced to an AI assistant thankfully…I don’t get spam calls […]
We keep noticing a strange and maddening dichotomy in our business. We have more technology than ever. More platforms, more tools, more “efficiency.” And yet somehow, deals are moving slower than they did years ago. There was a time when brokers picked up the phone and actually talked to each other. Go back even further […]
“It’s not just about getting words on a page. It’s about sounding like yourself at your best.” Thank you to the SIOR Foundation and Michael Hoban for the feature in Smart Tech, Happy Clients. 📄✨ We dove deep into how AI is leveling the playing field and why I believe “Master Prompt Development” is the […]